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Imaginary Friends is an event showcase that blends the aesthetics of house music and movies. This project includes branding identity, logo design, and social media advertising templates. The Imaginary Friends logo is a combination of both an abstract notation of a screen and a film reel, with the inclusion of I + F. The branding for Imaginary Friends consists of sleek, sexy visuals and colors to help represent the overall aesthetic experience presented at shows and through social media.



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